The KenyaPreneur

The Anatomy of Content Marketing for Beginner Entrepreneurs

5 Skills That Every Employer Wants On Your Resume

Every employers wants that one employee with both hard and soft skills. Here are crucial skills that every employee should include in his or her resume.

Communication– listening, verbal and written.
Leadership/Management Skills- A goal driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.
Planning and Organizing- Result-driven achiever with exemplary planning and organisational skills, along with a high degree of detail orientation.
Planning and Organising- Innovative problem-solver who can generate workable solutions and resolve complains.
Teamwork – Resourceful team player who excels at building trusting relationships with customers and colleagues.

6 Books With Strategies That Will Improve Your Life Now

Looking to read a book that can help you improve your career from day one? Check out one of these six development books.

Essentialism – Greg McKeown

2. Years of Yes – Shonda Rhimes

3. 10% Happier – Dan Harris

4. Presence

5. The Power of Habit – Charles Duhigg

6. How To Win Friends and Influence People – Dale Carnegie

7 Reasons Why Your Brand Needs To Invest In Social Media

Research shows that 92% of marketers use social media for marketing, while 90% of marketers say social media efforts generated more exposure for their businesses. More than half of marketers using social media for atleast 2 years report it helped improve sales. Social media marketing can help improve lead generation for businesses.

It is cost-effective.

You can post as many updates as you want. Every single update is free to share. It’s realistic option to combine with other marketing tactics for a comprehensive strategy.

2. It provides authenticity.

Users know when they see an ad. Someone is trying to sell them something. Through non-paid updates, brands can provide a genuine look into what defines the organisation.

3. It compliments advertising.

Research shows 81 percent of consumers research a business on the internet before buying while running ads, update your page with interesting quality non-paid content.

4. It fosters your creative voice.

It’s a fantastic forum for exploring your brand’s voice and creativity.

5. It provides a forum for customer care.

According to research 63% of users expect customer service via social media, and 90% contact brands directly via social media. By posting atleast one update a week, you show consumers you’re actively engaged, and much more likely to provide the help they need.

6. It builds engaged communities.

Through regular updates users learn about your company. When a follower interacts, their social contacts see they endorsed your company. Over time, engaged communities builds on itself in ways ads simply can’t.

7. It helps search engine optimization.

Updating profiles regularly can help you show up in relevant search results.

June 17, 2021

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“I really enjoyed the content. I certainly would recommend this to total beginners and to people like myself who need to consolidate the knowledge that they have attained over time.”
– Beth S.

“The articles are excellent and well structured. I now have a much better grounding in entrepreneurship, understand the strength and weakness of my business. It was the best way to flatten out a steep learning curve!”
– Mason D.

Warren Buffett’s 7 Rules for Investing

Re-Invest Your Profits

When you first make money, you’re tempted to spend it. Don’t instead, reinvest the profits. Buffet learned this early on. In highschool, he and his pal bought a pinball machine to put in a barbershop. With the money earned, they bought more machines and they had eight in different shops. When the friends sold the venture, Buffet used the proceeds to buy stocks and to start another small business.

2. Be Willing To Be Different

Don’t base your decisions upon what everyone else is saying or doing. When buffet began managing money in 1956 with $100,000 together from a handful of investors, he was dubbed an oddball. He worked in Omaha not on Wall Street, and he refused to tell his partners where he was putting their money. People predicted that he’d fall, but when he closed his partnership 14 year later, it was worth more than $100 million.

3. Never Suck Your Thumb

Gather in advance any information you need to make a decision, and ask a friend or relative to make sure that you stick to the deadline. Buffet prides himself on swiftly making up his mind and acting on it. He calls any unnecessary sitting and thinking “thumb-sucking”.

4. Spell Out The Deal Before You Start

Your bargaining leverage is always greatest before you begin a job – that’s when you have something to offer that the other party wants. Buffet learned this lesson the hard way as a kid, when his grandfather Ernest hired him and friend to dig out that family grocery store after a blizzard. The boys spend five hours shovelling until they could barely straighten their frozen hands. Afterward, his grandfather gave the pair less than 90 cents to split.

5. Watch Small Expenses

Buffet invests in business run by managers who obsess over the tiniest costs. He once acquired a company whose owner counted the sheets in rolls of 500-sheet toilet paper to see if he was being cheated(he was). He also admired a friend who painted only the side of his office building that faced the road.

6. Limit What You Borrow

Buffet has never borrowed a significant amount not to invest, not for a mortgage. He has gotten many heartrending letters from people who thought their borrowing was manageable but became overwhelmed by debt. His advice: Negotiate with creditors to pay what you can. Then, when you’re debt free work on saving more money that you can use to invest

40 Businesses You Can Start From Home

Photo by Mikael Blomkvist

Their are plenty of business ideas beginner entrepreneurs can actualize from home. To help you think your idea better, we’ve set up a list of 40 business ideas you can start today.

Web Design.
Laundry Business.
Customer Service.
Transcription.
Web Content Writer.
Copywriter.
Social Media Expert.
Virtual Assistant.
Blogger or Affiliate Marketing.
eBay Seller.
Home Made Crafts.
Tailor.
Consultant.
Coach or Mentor.
Virtual Professional Organizer.
Direct Salesperson.
House Sitter.
Pet Sitter.
Day Care.
Write and Sell Ebooks.
Tutor.
Meal Delivery.
Caterer.
Cake Decorator.
Personal Trainor.
Candle Marker.
Soap Maker.
House Cleaner.
Event Coordinator.
Jewelry Maker.
Interior Decorator.
Landscaper or Gardener.
Sell Produce from your own garden.
Music Teacher.
Wedding Planner.
Pet Groomer.
Antique Restoration.
Photographer.
Accountant.
Resume Writer.

10 Lessons Entrepreneurs Can Learn From Think and Grow Rich

Their are a number of lessons from Think and Grow Rich. Below are 10 Lessons we can learn from the book.

You Need a Burning Desire

“Only when a man or a woman truly wants something does he or she act towards attaining that which is wanted. Where wishing is often undefined and non-committal, wanting is well-defined and commits to a course of action.

2. Faith

It might be faith in karma, the universe , a diving being, or yourself. But the bottom-line is you need an unnatural amount of confidence that your desire can be achieved. You need to truly believe that your success will be inevitable.

3. Auto Suggestion

Repeat your desire to your subconscious as much as you can and place a feeling of faith and love behind it. Eventually this will become your dominating thought.

4. Imagination

Whatever you’re going to bring into this world you need to see it in your own mind first. And the more clearly you see it and envision it , the better you bring it into reality.

5. Specialized Knowledge

To grow rich you need to have specialized knowledge. Think of any professional, they paid the price of learning specialized knowledge through time and sometime money.

6. Organized Planning

Without a plan, you don’t have a destination. What plan do you have for your life? Do you know where you want to be in a month. 3 months or a year?

7. Mastery of Procrastination

The trait that all successful people have in common is decisiveness. You must learn to make decisions quickly and then change them slowly.

8. Persistence

“Persistence is a state of mind that can be cultivated by having a definiteness of purpose, desire, self-reliance, definiteness of plans, accurate knowledge, cooperation, willpower, and habit.”

9. The Mastermind

When two or more minds come together you can think bigger ideas that you may not have come up with yourself. You LITERALLY have more brain power than just one person on their own.

10. Subconscious Mind

You can only ever have a positive emotion or a negative emotion in your head at one time. Whichever emotion you have in your head is going to be what speaks to your subconscious.

How To Write a Business Plan Outline

The following outline of a typical business plan can serve as a guide. You can adapt it to your specific business. Breaking down the plan into several components helps make drafting it a more manageable task.

Introduction

Give a detailed description of the business and its goals.
Discuss the ownership of the business and the legal structure.
List the skills and experience you bring to the business.
Discuss the advantages you and your business have over your competitors.

2. Marketing

Discuss the product/service offered.
Identify the customer demand for your product or service.
Identify your market, its size and locations.
Explain how your product or service will be advertised and marketed.
Explain the pricing strategy.

3. Financial Management

Explain your source and the amount of initial capital.
Develop a monthly operating budget for the first year.
Develop an expected return on investment and monthly cashflow for the first year.
Provide projected income statements and balance sheet for the two year period.
Discuss your break-even point.
Explain your personal balance sheet and method of compensation.
Discuss who will maintain your accounting records and how they will be kept.
Provide “What if” statements that address alternative approaches to any problem that may develop.

4. Operations

Explain how the business will be managed on a day-to-day basis.
Discuss hiring and personnel procedures.
Discuss insurance, lease or rent agreements and issues pertinent to your business.
Account for the equipment necessary to produce your products or services.
Account for production and delivery of products and services to consumers.

Summarize your business goals and objectives and express your commitment to the success of your business. Remember the business plan is a flexible document that should change as your business grows.

9 Ways To Get Into a Creative Flow

Do you feel stuck and without any creative energy? As a business owner and a creative, I experience this from time to time. That is when I do one of the things on the list that help me get into a creative flow.

Clean-up your working area.
Spend some time outside.
Listen to upbeat and happy music.
Stay hydrated throughout the day.
Free yourself from the distractions.
Find out when you’re most productive.
Reward yourself for finishing big tasks.
Make time to find inspiration.
Collect massages that make you happy.

27 Free Stock Photo Sites For Your Blog

High quality stock photos are the heart and soul of most good looking pieces of blog content. Most of us aren’t professional photographers after all. See how you use tens of thousands of stock photos free of charge with this list of 27 places to get free stock photos for your blog (high resolution options available too)!